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Bio

Like many of music's most gifted, Andrea Tirone, the 27-year-old Italian songwriter and producer behind Mind Enterprises, is a perennial outsider. Growing up in the sunny climes of Turin, a city known for its wealth of industry and those car-chase scenes in the Italian Job, it was only a matter of time until the skinny, bespectacled music obsessive – whose music channels LCD Sound System's dance-punk spirit and the exotic mystery of Jai Paul - would plan an exit strategy. “I am deeply in love with music. Deeply. I can spend 24 hours playing the same note over and over but I don't get bored, because I am slightly mad," admits Tirone. “But I never recognised myself in the Italian culture." You see, although rich in sun, economy and academia, Turin's the kind of place that doesn't serve much purpose to someone who's sole driving force in life is to create sounds.“I was a bit outside of my class at high school. The first record I bought was Nevermind and it changed everything. I was 12 and I was listening to my mother and father's records like The Beatles and Italian songs from the 70s. But I became obsessed with music when I heard that record."
Forming a post-punk band in his teens, he soon started to crave the UK's more vibrant music scene. Two years ago he decided to leave his family and friends in Italy; London, for Tirone, signified freedom, and a place where you could be surrounded by other oddballs and music obsessives, possibly even make a career out of it too. Before he set off, he'd already started work on Mind Enterprises; creating tracks using samples of traditional African music like Mali and Burkina Faso, fused with post-punk guitars inspired by Delta 5, Gang Of Four, DNA and The Contortionists. The early seeds of this venture were perhaps an exaggerated version of the music that he's since refined and condensed into the gloriously unique and beat heavy bursts he makes now. A jittering explosion of electronica packed full of wistful emotion, Mind Enterprises' songs transcend any geographical location and are more like flashbacks to a lucid dream than any structured melody jotted down in a notebook.
Once arriving to London, he armed himself with a laptop full of songs and made a list of 100 labels he wanted to send his music to. Luckily, one of the most exciting independent labels in the city, Double Denim Records, replied before he'd even got to ten. At the hazy end of last August, a taster single was released entitled 'Summer War', a frenzied tug of war between sweet continental guitars and headache-inducing pot-and-pan clashes. It was soon after this that Because Music came on board. A perfect fit for Mind Enterprises, his eccentric and intricate recordings would be developed by the label who housed the talents of acts like Metronomy, Django Django – an ideal home for an artist who wants to experiment and mould their own genre. Now living in London and recording his debut, the change in location hasn't had much affect on his sound, mainly because Tirone works in darkness; curtains closed and laptop on, “I can't work in light. You focus more on the sound in the dark. When I work I hate seeing the sun going down. It's an emotional thing.  I don't like to have the world going on around me." He sleeps for approximately 10 hours per day, during every day, to make it up for it.“When I say I should write a song and I really should write something, I do absolutely nothing. My inspiration comes when I don't have to do work," Tirone explains of his instinctive writing process, “I think storytelling is something magic and you don't know how you're doing it. It's not conscious," he says. As a result of the dream-like state his mind inhabits, his lyrics are more like a mantra, looping and weaving in and out of heavy beats and samples, “Lyrics are the last part of the process. I think they are important but a song never starts from that. I think words in my music are evocative and not really rational – It's just an emotion, abstract. But lyrics are always about people. Mostly girls," he smiles.
Unlike a lot of current electronic music, obsessed with the finesse of pop and R&B, Mind Enterprises' sound is unique because it has a raw, lo-fi quality to it that comes from his underlying passion for guitar music, “I think I'm reaching a point where I feel audio quality and production is becoming pointless. When you're too good in production you tend to be too clinical...I think there's a risk to lose the emotional connection you had - audio quality is not an idea.  In any side of music you need to be a bit punk," he says. It's this passionate nature which makes Mind Enterprises' soundscape so brash, beautiful, intuitive and full of imagination, and perhaps the reason he'll never quite fit in to any scene or category. Perhaps the reason why he'll succeed.“Mind Enterprises is a project born inside of me. Something about the power of ideas. The power of the mind is the most important thing," says Tirone, “Music is something to escape from reality."

   

   

PHOTOS

Mind Enterprises
Mind Enterprises
Mind Enterprises

VIDEOS

Chapita (360)
Girlfriend
Give Me Light
Lover Boy
Chapita
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NEWS

more news...

EXPLORE: Mind Enterprises Chapita VR Video

Look around inside of Mind Enterprises new 360 Video for 'Chapita'

IDEALIST OUT NOW

IDEALIST OUT NOW

The debut album by Andrea Tirrone aka Mind Enterprises is Out Now.

CHAPITA - IKONIKA REMIX

CHAPITA - IKONIKA REMIX

Hyperdub's Ikonika adds her splash of Miami sunshine to Chapita

Stream Idealistic

Stream Idealistic

Mind Enterprises shares news of his debut album, reveals lead track “Idealistic"

NEW MIND ENTERPRISES SINGLE

NEW MIND ENTERPRISES SINGLE

Because Music's latest signee Mind Enterprises has revealed a new single, "Chapita".